The task at hand was to create a membership website and social media graphics for newly established NHL team, the Seattle Kraken. Our main challenge was to ensure that all the designs strictly followed the brand guidelines that were recently developed for the team.
Our approach for the membership website design was to develop a concept that not only reflected the Seattle Kraken's identity but also conveyed their message effectively to their intended audience, while maintaining a clean and user-friendly interface. After the completion of the website, I moved on to creating social media graphics that would capture the attention of fans and create excitement. To achieve this, I used the team's brand colors and logo consistently across all designs, while incorporating bold typography and visually striking imagery to make each post stand out on fans' feeds.
UX/UI, Social Media Design
XD, Figma, Photoshop